Each September, Fetal Alcohol Spectrum Disorders (FASD) Awareness Month invites us to pause, reflect, and take action. The spotlight shines especially bright on September 9—FASD Awareness Day—chosen to symbolize the nine months of pregnancy when alcohol should be avoided to prevent FASD.
Across the world, communities come together to break the silence, dismantle stigma, and support those living with FASD. And at the center of this movement? A powerful, simple, and unmistakable symbol: red shoes.
The Red Shoes Rock campaign began as one person’s way to stand out, spark curiosity, and start conversations about FASD. Today, red shoes are worn globally during September to send a message: I see you. I support you. I’m raising awareness.
They are more than a fashion statement—they’re a movement. Whether it’s a pair of bright sneakers, shiny pumps, or even red socks, the color red boldly demands attention, making FASD more visible in everyday conversations.
Getting involved is simple, meaningful, and can be as creative as you like:
Las Vegas is stepping up in big ways this year:
You don’t have to be an expert to make a difference—just willing to speak up, show up, and share:
FASD is a lifelong condition that affects brain development and daily functioning, but it is often misunderstood or overlooked. Awareness leads to understanding, and understanding leads to better support and brighter futures.
This September, let’s fill the streets with red shoes, light up our cities, and walk together toward a world where every individual with FASD is seen, understood, and supported
